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1.
WORK SAMPLES.
2.
ARTISTIC CREDENTIALS.
3.
SPEED.
4.
PERFORMANCE CREDENTIALS.
5.
PROFESSIONAL RECORD, REFERENCES OR TESTIMONIALS.
Back
to "HOW TO HIRE" INTRO
Which
is cheaper: the $65-per-hour artist who draws six or seven people per
hour? Or the $95-per-hour artist who draws 25 people per hour? DO THE
MATH! You are paying the "cheaper" artist $10.83 per caricature,
the "expensive" one is only charging you less than HALF that
much: only $3.80 per caricature!
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What is the
point of hiring an artist to draw caricatures of guests or clients at
an event if only a few can be drawn? Well, if the caricatures are
done in an extremely novel style, or the artist is as famous as Picasso,
that might be a perfectly valid thing to do. Put numbers into a hat and
have a lottery for the few lucky recipients. But in most cases, the goal
is to give as many guests as possible an opportunity to be drawn and receive
a keepsake to take home with them.
Which is cheaper: the $65-per-hour artist
who draws six or seven people per hour? Or the $95-per-hour artist who
draws 25 people per hour? DO THE MATH! You are paying the "cheaper"
artist $10.83 per caricature, the "expensive" one is only charging
you less than HALF that much: only $3.80 per caricature! THAT's
THE BOTTOM LINE!
There is an additional reason
to hold out for an artist who can draw at a fast pace: it is more fun
to watch than an artist who takes forever
to size up the subject, hovers hesitatingly over the paper and then labors
over the drawing at a snail's pace.
The minimum speed that
an artist should be capable of drawing at depends on the number of people
who will be likely to show up at your event and want a caricature, and
the budget you want to allocate for entertainment. If you are having a
small get together and anticipate that only a dozen or two people will
want a caricature, you only need to find an artist who can do that many
in a couple of hours. If you expect 100 or more, you had better pay attention
to SPEED when hiring.
A
favorite trick of unscrupulous agents and caterers is to hire artists
who draw very few caricatures per hour, and whom THEY can therefore pay
at a very low rate, but then charge YOU a
much higher rate and pocket the difference!
Of course, they can still undercut the better and
faster caricature artists who might otherwise get the job but need (and
deserve) to charge more, in part, because they draw so many more of your
guests per hour.
Be sure to CONFIRM that the artist's claims of speed are backed up by
SIGNED AFFIDAVITS from satisfied clients. Call one of them. Ask them if
they actually WATCHED the artist DRAW and COUNTED the number per hour,
or was it just that they personally LIKED the artist so they were willing
to say something nice about them without really monitoring their actual
speed?
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