PROFESSIONAL RECORD, REFERENCES OR TESTIMONIALS.
to "HOW TO HIRE" INTRO
on seeing samples of work done by the artist
who is offering (or being offered) to work for you.
that the samples shown to you are by the artist or artists themselves.
MANY agencies and caterers will send you a brochure with some samples
drawn by an artist OTHER than (and, of course, BETTER than) the one they
propose to send to you. Their work may bear little or NO resemblance to
the work by the artist being offered!
that the samples reflect the style and quality of the kind of work the
artist can do in an event situation, on the spot, under the pressure
of performing for a live group. Samples done at a leisurely pace in the
studio with tools that cannot be used at an event are helpful in
determining the artist's best potential and in checking the artist's ability
to capture a likeness (when the drawings are of famous people you can
compare them to). But they can be misleading if they are the only ones